
The premium athletic brand On Holding AG (NYSE: ONON) is making headlines in the stock market after announcing a remarkable third quarter and increasing its full-year guidance. Investors have taken notice, as the ONON stock price surged amid growing excitement about the company’s rapid growth and strong brand performance.
Record-Breaking Q3 Performance
On Holding, recognized for its stylish and high-performance running shoes, delivered impressive third-quarter results that exceeded Wall Street’s expectations. The company reported revenue of about CHF 794.4 million (approximately $994 million), marking a 25% increase compared to the previous year. Its adjusted earnings per share (EPS) reached 0.43 CHF, significantly surpassing analyst predictions of around 0.26 CHF.
What’s fueling this growth?
There’s a strong demand for its premium sneakers and lifestyle footwear.
A massive increase in apparel sales (up nearly 90%) and accessories (more than doubled).
Solid performance across various regions, particularly in Asia-Pacific.
After this outstanding quarter, On Holding raised its full-year 2025 revenue forecast from 31% to 34% growth and increased its gross margin target to 62.5%, reflecting confidence in its future prospects.

Investors are buzzing about the ONON stock price following a positive earnings report. The company’s solid fundamentals and strong brand presence in the global athletic wear market have caught their attention.
There’s also a noticeable increase in institutional confidence. For instance, Atria Investments Inc. recently boosted its stake in ONON by 179%, signaling renewed faith in the company’s long-term prospects.
Analysts from major firms like Truist Financial continue to endorse a “Buy” rating, even as they adjust price targets to account for broader market fluctuations. Truist has set a new target of $60 for ONON, down from $69, but this still suggests potential growth from current prices.
Caution: Valuation Still a Key Concern
However, despite the strong earnings, some analysts are not entirely convinced. Jefferies, for example, has reiterated an “Underperform” rating with a target of $31, cautioning that the stock’s high valuation could pose risks if growth slows or competition heats up.
At present, the ONON stock price hovers around $34–$35, close to its 52-week low. This juxtaposition of solid fundamentals against a low price could either represent a buying opportunity or a valuation trap, depending on how things unfold in the future.
The Road Ahead for ONON
The future of the company now depends on several crucial factors:
Expanding beyond footwear — growth in apparel and accessories is essential.
Global scaling — especially in the U.S. and emerging markets in Asia.
Margin management — maintaining high profit margins despite inflation and competition.
If On Holding can successfully tackle these challenges, the ONON stock price might see a significant rebound in 2025 as investors respond positively to its consistent growth narrative.
However, if the market detects any signs of declining demand or pricing pressures, the stock could experience volatility — particularly due to its high beta and premium valuation.
Final Thoughts
The current performance of ONON’s stock price reflects a company at a pivotal moment — combining solid fundamentals with high investor expectations. For those focused on growth, On Holding presents an intriguing opportunity in the athletic wear sector, showcasing a blend of innovation, brand strength, and potential for global expansion.
Nonetheless, short-term traders should prepare for fluctuations as the stock adjusts to analyst updates and overall market sentiment.
- On Holdings crushes Q3 expectations, raises FY25 guidance – Seeking Alpha
- On Holding Stock Jumps After Strong Demand for Premium Sneakers – Barron’s
- Truist Financial Issues Pessimistic Forecast for ONON Stock Price – MarketBeat
- Atria Investments Inc Buys 11,201 Shares of On Holding AG (ONON) – MarketBeat
- On Holding: A Bottom Is In Sight – Seeking Alpha
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